What Works: Moving Your OSH Information to Action Utilizing Best Practices of Digital Media

This course focuses on optimizing communication strategies by discussing relevant and effective case studies that highlight the core elements of the communication continuum: reach-engagement-interventions and campaigns to move our audiences to action. Case Studies for dissemination and engagement will be selected from Facebook, Instagram, Twitter, Science Blogs, Google, Wikipedia, UK National Health Service, and the Center for Disease Control (CDC). In addition, case studies focusing on campaigns and interventions will be selected from several international entities (EU-OSHA, ISSA, Cochrane Libraries, EDC-Stockholm, and CDC) to illustrate techniques and highlight effective strategies of moving our information to action.

Course objectives

  • To provide strategies to increase the timely dissemination and potential impact of useful health information
  • To highlight activities to leverage audience networks to facilitate information sharing
  • To effectively expand reach strategies to include broader, more diverse and “hard-to-reach” audiences by the extensive use of Wikipedia, other digital compendia and search engine optimization.
  • To consider which activities may better personalize and reinforce health messages that can be more easily tailored or targeted to particular audiences
  • To discuss how better to facilitate interactive communication, connection and public engagement
  • To provide examples of empowering people to make safer and healthier decisions
  • To present an easy to use metric dashboard to monitor and understand the effectiveness of targeted outreach efforts.

Target group

The course is designed for students, web professionals, hygienists, physicians, managers and other communication and safety and health professionals and policy makers working both in industry, government, nonprofits, and other health and safety mission-driven organizations who are responsible for developing, extending, and maintaining their organization’s health and safety impact, identity, and reach.

Course outline

The course will be a mix of lectures and hands-on demonstrations of specific case studies focusing on interventions with measured impact as well as a presentation from the Cochrane Library (FIOH) focusing on their systematic reviews of OSH interventions specifically “lessons learned.”

Main topics

  • Social media/marketing
  • Wikipedia editing
  • Reach and engagement measures
  • Action and impact measures

Registration deadline

March 12th 2018

The registration has closed




The price of the course consists of two parts:

1) The course fee of EUR 500 and

2) One of the following:

  • The day package I fee of EUR 580
  • The day package II fee of EUR 370
  • Day package

    Day package I

    The day package I price is 580 EUR/person. This price includes conference facilities and technical equipment, coffees, lunches, dinners and the social program (a guided tour at the David Collection and dinner at Restaurant Orangeriet).

    The total price of the course is EUR 1080 (course fee EUR 500 + day package fee EUR 580).

    Day package II

    The day package II price is 370 EUR/person. This price includes conference facilities and technical equipment, coffees and lunches.

    The total price of the course is EUR 870 (course fee EUR 500 + day package fee EUR 370).

    Kindly note that the day package II does not include the social program nor dinners.

  • Accommodation

    NIVA has made a block reservation for the accommodation 21st – 25th of May 2018 at Schaeffergarden. To book a room from the block kindly email the hotel directly at booking@schaeffergaarden.dk. Remember to mention the reference number 406678 in your email (available until 22.3.2018).

    The room price for a single standard room is DKK 1095 (approx. EUR 148)/night (including breakfast).

    The block reservation will be available until 22nd of March 2018.

  • Payment info

    Cancellations received by March, 8th 2018: full refund
    Cancellations received after March, 8th 2018: no refund

    The total price of the course will be invoiced after the registration deadline.

    The price is subject to minor changes.

Contact person

Course Leader
Max Lum
National Institute for Occupational Safety and Health, Washington, USA
email: Mrl1@cdc.gov

In practical matters, please contact:

Project Manager
Linda Vänskä
mobile: +358 40 5463 277
email: linda.vanska@niva.org

Course venue

Schaeffergarden, Copenhagen area, Denmark

Course program


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Course Leader



Andreas Hvid Ramsdal
Charlotte Wåhlin
Garrett Burnett
John Sadowski
Sven Timm

General information

Course fee and payment The courses and workshops vary in price. Please note that the course fee does not cover meals or accommodation. The course fee and day-package fee are invoiced after the registration deadline. Travel arrangements Please refrain from booking any tickets until we have confirmed the course. The confirmation, which will be sent after the registration deadline, will include detailed information on the payment of the course fee and day-packages, as well as information on accommodation options and practical arrangements. Please note that you are not insured by NIVA. Accommodation Fore more information about accommodation options please see the…

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