What Works: Moving Your OSH Information to Action Utilizing Best Practices of Digital Media
This course focuses on optimizing communication strategies by discussing relevant and effective case studies that highlight the core elements of the communication continuum: reach-engagement-interventions and campaigns to move our audiences to action. Case Studies for dissemination and engagement will be selected from Facebook, Instagram, Twitter, Science Blogs, Google, Wikipedia, UK National Health Service, and the Center for Disease Control (CDC). In addition, case studies focusing on campaigns and interventions will be selected from several international entities (EU-OSHA, ISSA, Cochrane Libraries, EDC-Stockholm, and CDC) to illustrate techniques and highlight effective strategies of moving our information to action.
- To provide strategies to increase the timely dissemination and potential impact of useful health information
- To highlight activities to leverage audience networks to facilitate information sharing
- To effectively expand reach strategies to include broader, more diverse and “hard-to-reach” audiences by the extensive use of Wikipedia, other digital compendia and search engine optimization.
- To consider which activities may better personalize and reinforce health messages that can be more easily tailored or targeted to particular audiences
- To discuss how better to facilitate interactive communication, connection and public engagement
- To provide examples of empowering people to make safer and healthier decisions
- To present an easy to use metric dashboard to monitor and understand the effectiveness of targeted outreach efforts.
The course is designed for students, web professionals, hygienists, physicians, managers and other communication and safety and health professionals and policy makers working both in industry, government, nonprofits, and other health and safety mission-driven organizations who are responsible for developing, extending, and maintaining their organization’s health and safety impact, identity, and reach.
The course will be a mix of lectures and hands-on demonstrations of specific case studies focusing on interventions with measured impact as well as a presentation from the Cochrane Library (FIOH) focusing on their systematic reviews of OSH interventions specifically “lessons learned.”
- Social media/marketing
- Wikipedia editing
- Reach and engagement measures
- Action and impact measures
March 12th 2018
The registration has closedRegister
The price of the course consists of two parts:
1) The course fee of EUR 500 and
2) One of the following:
- The day package I fee of EUR 580
- The day package II fee of EUR 370
Day package I
The day package I price is 580 EUR/person. This price includes conference facilities and technical equipment, coffees, lunches, dinners and the social program (a guided tour at the David Collection and dinner at Restaurant Orangeriet).
The total price of the course is EUR 1080 (course fee EUR 500 + day package fee EUR 580).
Day package II
The day package II price is 370 EUR/person. This price includes conference facilities and technical equipment, coffees and lunches.
The total price of the course is EUR 870 (course fee EUR 500 + day package fee EUR 370).
Kindly note that the day package II does not include the social program nor dinners.
NIVA has made a block reservation for the accommodation 21st – 25th of May 2018 at Schaeffergarden. To book a room from the block kindly email the hotel directly at firstname.lastname@example.org. Remember to mention the reference number 406678 in your email (available until 22.3.2018).
The room price for a single standard room is DKK 1095 (approx. EUR 148)/night (including breakfast).
The block reservation will be available until 22nd of March 2018.
Cancellations received by March, 8th 2018: full refund
Cancellations received after March, 8th 2018: no refund
The total price of the course will be invoiced after the registration deadline.
The price is subject to minor changes.
Getting useful and relevant information and research findings into the right hands to be used to improve the health of employers and workers is not an easy task. This is particularly true for research in occupational safety and health because being safe at work sometimes is not seen as high…
Getting useful and relevant information and research findings into the right hands to be used to improve the health of employers and workers is not an easy task. This is particularly true for research in occupational safety and health because being safe at work sometimes is not seen as high public health priority. In addition, technical language is often a stumbling block. The technical language of our organizations may not be the same as the general publics.
Before health and safety information and research findings can be used to make policy or change behavior, it must be translated, disseminated and our audiences must be properly engaged. Ideally a positive intervention to change behavior should include strategies for extending the reach of relevant information, moving our audiences to engage with the information and finally stimulating activities for action.
Efforts to spread an idea may have no effect or unintended effects due to failures in content development, lack of reach and most importantly the failure to convert an idea to audience engagement and action. Reach is not impact! Having a huge social media presence does not assure action by our target audiences. As public health practitioners and safety officials we love to share evidence–based findings, but we must constantly strive to understand and utilize effective and relevant communication strategies to move our target audiences beyond reach to engagement and action.
Communication specialists and their scientific counterparts can assist the knowledge translation process by utilizing the correct social media venues including social video, understanding Search Engine Optimization, and editing Wikipedia to extend the reach of a useful idea, highlight its significance, and convey both idea within a context appropriate for the target audience. Guidelines and peer-reviewed journals can be a helpful source of new ideas. But someone is still needed to put what's in the journals into context (content management) and assure the suggested ideas reach their target and stimulate action. It is critical that our translation efforts are designed to alert social media strategists to what is important, work to get the story straight and see it in a broader context and then move the idea to action. Dissemination is not engagement and engagement is not action but they are key parts of the research translation spectrum to move our useful and relevant information into practice.