Social Media and Wikipedia for Dissemination
About this course
Social media has the power to make a huge difference for our safety and health organizational missions. A well-organized social media program will significantly increase the number of people learning about our efforts, spreading the word, and supporting our organizational brands and its goals.
Co-organized by ICOH.
Price information
The price of the course consists of the course fee of EUR 500
and the day package of choice.
Day package I
This package includes:
- conference facilities and technical equipment
- course material
- coffees, lunches
- dinners and the social program on Tuesday.
We strongly encourage you to take part in the social program, as this is a vital part of the NIVA course experience. We believe in the power of networking (between people) and strive to create an inspiring possibility for that through the social program.
The total price of the course is EUR 950 (course fee EUR 500 + day package fee EUR 450).
Day package II
This package includes:
- conference facilities and technical equipment
- course material
- coffees and lunches.
Kindly note that the day package II does not include dinners nor the social program.
The total price of the course is EUR 700 (course fee EUR 500 + day package fee EUR 200).
Accommodation
26th – 28th of October 2020 at Hotel Hanaholmen, Espoo, Finland.
To book a room from the block kindly make the reservation directly to the hotel by email to reception@hanaholmen.fi using the booking code “NIVA” (available until 2.10.2020).
Single The room price for a single standard room is EUR 115/night (including breakfast, morning sauna and access to the pool) and the price for a double room EUR 134/night (including breakfast, morning sauna and access to the pool). room: 128 €/night (including breakfast).
The block reservation will be available until 2nd of October 2020.
Course objectives
To assist participants to design, manage, and track the use of social media and Wikipedia for increasing the dissemination of information including research findings, the engagement of selected target audiences and most importantly measuring the impact and effectiveness of social media initiatives. The impact of social media platforms on search engine optimization needs to be thoroughly understood to make the most of our outreach strategies. Through a robust interactive case study approach, course presenters will discuss the theory behind social media and explore the levers that influence effectiveness and analyze key metrics to understand Return on Investment (ROI). Participants will gain practical skills through hands-on exercises and learn the latest technical tools through online exercises. Take-a-way handouts will be provided.
General course fee information
The courses and workshops vary in price. Please note that the course fee does not cover meals or accommodation. The course fee and day-package fee are invoiced after the registration deadline. Travel arrangements Please refrain from booking any tickets until we have confirmed the course. The confirmation, which will be sent after the registration deadline, will include detailed information on the payment of the course fee and day-packages, as well as information on accommodation options and practical arrangements. Please note that you are not insured by NIVA.
Subject background
Social media has the power to make a huge difference for our safety and health organizational missions. A well-organized social media program will significantly increase the number of people learning about our efforts, spreading the word, and supporting our organizational brands and its goals. A well-implemented social media strategy can be time-consuming and overwhelming. It is critical to create a social media strategy and specific goals that are measurable, actionable, and realistic. We also need to stay on top of the ever-evolving array of social media platforms and tools and choose appropriate ones for our organization’s mission. Most information seekers are finding our organizations though search engines. It is important that we understand how our social media strategies positively affect search engine optimization.
